Monday, 3 November 2014

Root Cause of Unethical Business & Marketing Practices in Pakistan



Recently Govt. of Pakistan announced a big cut in the prices of petroleum products. Consumers felt a sense of relief but to their surprise, the petrol pumps remain closed in various parts of Punjab thus increasing the trouble of Pakistani consumers.
 So in this case whose responsibility was it to ensure the supply of petrol? Obviously everyone will say that Govt. is responsible but to be specific which department of the state is responsible for this? There's a regulatory authority called Ogra responsible for this matter. This department has the authority to regulate proper supply, pricing and other matters of the petroleum industry.
                           Similarly for the regulation of electronic media there's a regulatory called PEMRA (Pakistan Electronic Media Regulatory Authority). For the regulation of educational standard, HEC is responsible. For the regulation of corporations there is a regulatory called Competition Commission of Pakistan. Several other regulators are present which are playing very little role to eradicate unethical practices.
 Reasons behind unethical business practices

  •  Inefficiency and corruption of regulatory authorities
  •  Lack of Consumer Awareness
  • Profit Maximization 
  • Increased Competition
  • Lack of moral values in the most of the individuals in the society


                   Another major factor is the lack of consumer awareness in Pakistan. Consumers are mostly unaware of the raw materials and ingredients used by the businesses especially in food sector. Businesses related to food use dangerous ingredients but consumers don't pay attention to it.
        Another factor behind such practices is that as a nation, most of us compromise our ethics, moral values for the sake of money. Due to increased competition in the corporate world and due to the uprise of information technology, consumers have a lot of choices before making a purchase decision. So corporations are using unethical practices to cut costs, to maximize their profits. Govt. authorities are full of corruption.
Everyone is so busy in maximizing individual profits that no one thinks of the whole society. I am not ignorant of the fact that without business our economy will not prosper but if we want to develop our country and bring change in the country we need to put ethics before money. We should give proper attention to the moral grooming of our young generation and we should inculcate a sense of responsibility and ethics in our social circle. Change starts from the individual level and it will take time.

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