Analysis of Fruiten Junior TVC "Yeh Bachon ka Khel Hai"

Recently CitroPak launched its ad campaign for "Fruitien Junior". Young children are targeted by this brand and this ad beautifully covers them. The ad raises a voice towards a very important social issue of our society.

Before discussing it lets watch the TVC Video:

Fruitien Junior launch TVC from Ahmed Ali on Vimeo.

Career Planning in Our Society
This ad brilliantly covers the social aspect of career planning in our society. When children are young, their careers are decided by family(mostly by parents) instead of asking the child about his/her interests. In our society, being a Doctor/Engineer is thought to be respectable profession and other fields of arts and social sciences are not given their due respect/importance.

Theme: 
 In this ad, the music and colors shown are according to the taste of their target audience. The soundtrack is cheery and funny which gives the theme of happiness. It focuses on enhancing the mood of the audience.
This Juice is said to have no preservatives and flavours but be careful while consuming juices because who knows there might any health damaging ingredient.

P.S: Dont be fooled by any ad and be an informed consumer.